Cerfrance Alliance Massif Central is a member-governed association that pools resources, methods and services among five Cerfrance accounting and advisory organisations in central France: Cerfrance Cantal, Haute-Loire, Lozère, Puy-de-Dôme Avenir and Terre d'Allier. Together they run 33 branches with roughly 700-800 staff, including more than 90 agricultural advisers, serving about 13,000-17,000 member clients, mostly farms and small businesses. It is based in Aubière near Clermont-Ferrand and is chaired by Isabelle Bidet, with Gaëlle Plazenet as operations director.